Panerai Says "FU" With Limited Edition PAM336 Watch For China Watch Releases

Probably good that Panerai Luminor Marina Pam 50 Replica doesn’t sell an “FU” watch in the western world as we are probably going to take it as a signal of their amusement that we are putting up with their prices. No, Panerai doesn’t even care too much about the English speaking world for the time being. Richemont, and other luxury watch groups have their sights securely set on (primarily) China, and other parts of Asia, given the fact that the only excitement in watch sales to be seen now is coming from those regions of the world. Each brand is vying for the attention and respect of the Chinese consumer – who is fundamentally a different animal than that the western consumer as I understand it. I hear tales of how Chinese consumers actually understand the mechanics of watches, know the values, and have keen eyes for details. Scary stuff for some watch retailers and some brands! Actually this is good. Not that people like us are without knowledge, but we aren’t exactly the “typical” watch buyer here in the states (which is why each of you needs to educate at least one person a month on the pleasure of being into expensive little machines).

Panerai Says "FU" With Limited Edition PAM336 Watch For China Watch Releases

As much as I don’t like being in a country where my beloved hobby and career isn’t taken as seriously as it would if I lived in Europe or Hong Kong – I am happy that in places where watches are selling well, the consumers are forcing brands to put their best stuff on the table. Panerai never made a watch with a four-leaf clover on it, but they don’t have a problem making one with the Chinese character “Fu” that means good luck, or good fortune. Probably the most important “positive” character in the Chinese language as I am told. Is this the best way of telling consumers in China that “Panerai really does care about you?” I am not sure. I think enough Panerai fans will enjoy the novelty, but history tells me that Chinese consumers like western things because they are western. Panerai is seen as an Italian brand, not a Chinese one. So why is there Chinese on the dial? It is entirely possible that this tactic works wonderfully for brand fans looking for a cool new limited edition piece – but how will it work in the long term. It is part of what I call “Asianification” of watch brands. Basically where a non-Asian brand focuses their designs, sizes, limited editions, etc… on the Asian market. The result is a total removal of the character and status that made the brands popular in the first place. If people in China want to buy watches made for the Chinese market, they have loads of local options. When they buy Panerai they want an Italian watch with an Italian or Swiss movement.

Panerai Says "FU" With Limited Edition PAM336 Watch For China Watch Releases

I think that having dedicated brand boutiques and marketing in a certain region is enough communication that a brand is “serious” about that region’s people. China has a lot of attention from high-end watch brands. Those brands should focus on what they do best in their home countries and carry it over to China, not try new things there necessarily.

The watch in steel, is 44mm wide with a Swiss (base ETA) OP II movement that is manually wound. I think this might be a Unitas. It has 50 hours of power reserve, and Panerai Luminor Marina Price Malaysia Replica has them all COSC Chronometer certified. Water resistant to 300 meters, the watch has a sapphire crystal and a subsidiary seconds dial. Pretty standard stuff for entry level Panerai watches – which is what this is. At 1,500 units in the limited edition of the piece, these aren’t exactly super special in the scheme of Panerai watches. The whole allure here seems to be the whole “Panerai + Fu” aspect of the watch. You are basically talking about a simple Panerai with the Fu character on the dial as the 6 o’clock indicator. So while enough people in China will love the watch, I don’t feel as though it communicates a sincere level of Panerai “connecting” with the Chinese people. Panerai and other European brands need to stick with what they are good at, and simply market it well in China. Changing their image too much with permanently take away from the brand’s character, and ultimately damage sales in China, and the world over. Price for the Panerai Luminor Marina PAM366 China edition watch is reportedly about $4,400.

See Panerai watches on eBay here.

See Panerai watches on Amazon here.Panerai Says "FU" With Limited Edition PAM336 Watch For China Watch Releases



Panerai Says "FU" With Limited Edition PAM336 Watch For China Watch Releases
Panerai Luminor Base Manual 44mm Titanium PAM 176
$3,037.60
Time Remaining: 1h 42m
Buy It Now for only: $3,948.88
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Panerai Says "FU" With Limited Edition PAM336 Watch For China Watch Releases
Watch Sapphire Glass Crystal For PANERAI LUMINOR DATE 36mm New Spare Part C135E
$161.70
Time Remaining: 2h 44m
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Panerai Says "FU" With Limited Edition PAM336 Watch For China Watch Releases
Pre owned PANERAI Luminor Submersible 1950 2500M 3DAYS 2013 World Limited 1000
$7,972.00
Time Remaining: 4h 33m
Buy It Now for only: $7,972.00
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Panerai Says "FU" With Limited Edition PAM336 Watch For China Watch Releases
PANERAI LUMINOR Marina LOGO PAM00005 Hand winding Leather Belt Mens 373469
$3,998.00
Time Remaining: 5h 24m
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Panerai Says "FU" With Limited Edition PAM336 Watch For China Watch Releases
OFFICINE PANERAI LUMINOR 1950 REGATTA 3 DAYS CHRONO FLYBACK TITANIO PAM00526
$12,900.00
Time Remaining: 8h 47m
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Panerai Says "FU" With Limited Edition PAM336 Watch For China Watch Releases
A Normal Panerai Luminor Marina Hinta Replica Luminor differs from a Panerai Luminor Marina in 2 aspects. Now we’re getting serious. Every serious Paneristi has watched “How it’s Made” from the Discovery Channel that really shows a 359 being generated. Yes, this actual model It’s all laser-guided machines and high tech stuff. It’s awesome! The P.9000 seems the part. Let me explain the value of this. And should you want to manually wind it, just open the crown shield and voilla! It’s that simple.
Panerai Luminor Submersible 42mm PAM 682
$7,500.00
Time Remaining: 10h 7m

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